PrestaShop, ha pubblicato oggi i risultati dell’indagine sull’impatto di Black Friday, Cyber Monday in Europa.
Lo studio è stato realizzato basandosi su un campione di 2000 intervistati in diverse parti del mondo.
Quest’anno Black Friday e Cyber Monday si svolgeranno rispettivamente il 27 e il 30 novembre.
Questi due giorni sono due date importantissime per i commercianti Americani, ma non solo, infatti lo studio rivela percentuali importanti anche negli eShop europei.
In Italia il il 28% dei negozi online organizza operazioni promozionali in occasione del Black Friday, il 56% in Spagna e il 23% in Francia.
Il Cyber Monday, ovvero il lunedì successivo al Black Friday, segue la stessa tendenza: in Italia il 25% dei negozi predispone azioni commerciali per questa ricorrenza, contro il 41% in Spagna e il 19% in Francia.
Ma quali sono i motivi per cui gli eShop Italiani non attuano promozioni in queste date?
Il 48% ritiene che queste giornate non abbiano nessun interesse in Italia e il 18% dichiara di non conoscere queste festività.
E voi conoscete queste due ricorrenze?
Quali azioni attuate per promuovere i vostri prodotti/servizi?
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