Hai un eCommerce ma non hai ancora pensato ad una strategia di marketing per le festività natalizie?
Bene…. anzi no, male! … cosa aspetti?
Per i commercianti online, lo shopping natalizio rappresenta solitamente il 25- 30% delle entrate annue, quindi è necessario fare di tutto per intercettare l’interesse dei clienti in cerca del regalo giusto per i propri cari.
Non avere paura, sei ancora in tempo: in questo articolo ti suggerisco 6 semplici attività da fare sul tuo eCommerce per aumentare le vendite in questo periodo.
1 – “Addobba” il tuo sito per Natale
Riesci ad immaginare un Natale senza luci scintillanti, rami di agrifoglio e Babbo Natale?
Per carità non ci voglio pensare….
I negozi fisici possiedono intere vetrine completamente addobbate per trasmettere “lo spirito Natalizio” ai propri clienti.
Anche “online” si può fare la stessa cosa aggiungendo qualche dettaglio natalizio sul sito, senza però esagerare.
Ecco alcune semplici idee:
- Un bel cappello di Babbo Natale sul tuo logo.
- Un’immagine sorridente che accoglie il cliente all’apertura del sito.
- Una “bella nevicata” sulle pagine.
- Rendi “Natalizie” le foto dei tuoi prodotti, può bastare anche solo un nastro rosso e qualche stellina.
2 – Attiva una Live Chat sul tuo eCommerce
Nell’esperienza di acquisto vissuta in un negozio fisico c’è ancora un aspetto che lo shopping online non riesce a sostituire: il fattore umano. Una live chat ti permette di consigliare un cliente in maniera precisa ed efficace, nell’esatto momento in cui ne ha bisogno.
La “gratitudine” del cliente si tramuterà in ordine, il tuo impegno nel colmare il “fattore umano” si tramuterà in un sensibile aumento del tasso di conversione.
Ecco alcuni servizi veramente validi:
3 – Nascondi i prodotti esauriti e mostra gli articoli rimanenti
Per i clienti, è una vera delusione scoprire di aver trovato il regalo perfetto ma non poterlo acquistare perchè esaurito.
Per evitare che rimangano frustrati o addirittura irritati, disattiva tutti i prodotti non disponibili.
Per la maggior parte dell’anno mostrare le giacenze degli articoli può essere controproducente, ma ciò non vale durante le festività, anzi il numero esiguo di prodotti disponibili incentiva gli acquirenti ad acquistare subito i loro regali.
4 – Attiva un servizio di consegna espresso
A Natale il tempo non basta mai, mille sono le cose da fare, inevitabile dunque che tutti vadano di fretta, così può capitare di dimenticarsi di qualcuno… con inevitabili conseguenze (immaginatevi di aver dimenticato il regalo per la suocera…. panico!).
E quì entri in gioco tu, proponi al momento dell’acquisto una spedizione espressa, con consegna in 24/48 ore dal momento dell’acquisto.
Anche se ha un costo superiore la garanzia di avere il regalo in tempo fa passare tutti i dubbi e le remore ai clienti che sono più che disposti a pagare il supplemento di costo del servizio espresso.
E’ anche vero che spedire velocemente i pacchi potrebbe sovraccaricarti di lavoro, ma guarda avanti, si lungimirante, infatti il tuo sforzo in questo periodo è un investimento per il futuro.
I tuoi clienti come detto saranno soddisfatti e te ne saranno sicuramente riconoscenti in futuro.
5 – Crea nuove categorie prodotti o landing page dedicate
Semplifica la navigazione ai tuoi acquirenti creando delle categorie specifiche, magari suddividendo per fasce prezzo i tuoi prodotti, oppure raggruppando le migliori vendite, ecco due esempi:
- Regali per uomo fino a 25,00 €
- I best seller di questo Natale
6 – Sfrutta l’email marketing
Parola d’ordine “Distinzione“!
Prepara una newsletter dedicata, magari giocando d’anticipo rispetto alla massa (anche quì senza esagerare). Poniti l’obiettivo di distinguerti nel contenuto, ad esempio, fai si gli auguri, ma fai anche un regalo ai tuo clienti. Regala loro un buono sconto, o la spedizione gratuita (magari limitando il tempo in cui fruire della promozione), nella stessa mail comunica i tuoi Plus (spedizione veloce e gratuita, pagamenti sicuri, reso gratuito ecc.).
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