Natale è passato da circa un mese, ed è tempo di fare bilanci sulle vendite in questo periodo.
Le prime statistiche che emergono, delineano un quadro positivo con incrementi spesso a due cifre rispetto allo stesso periodo dello scorso anno.
Ma andiamo con ordine, per questa analisi faccio riferimento ad un indagine promossa da CNA (Confederazione Nazionale dell’Artigianato e della Piccola e Media Impresa) su un campione di 2700 aziende che hanno partecipato alla rilevazione.
“Per i regali quest’anno, si legge nel comunicato i consumatori hanno utilizzato massicciamente i canali delle vendite online, allineandosi alla tendenza che vede crescere in tutto il modo gli acquisti attraverso la Rete. E hanno scelto, numerosi, la qualità dell’artigianato Made in Italy”.
“Al primo posto tra i prodotti venduti online troviamo gli oggetti per la casa, dalle lampade ai soprammobili, dalle cornici ai complementi d’arredo, un settore quello degli oggetti d’arredo che incassa un +13 per cento rispetto al 2014”.
A conquistare la piazza d’onore in questa classifica degli acquisti online è il settore agro-alimentare, trainato dai prodotti di eccellenza dei pastifici artigianali, i classici come vino, olio, caffè, formaggi e salumi speciali, che registrano nel complesso un +10 per cento.
A completare il podio gli accessori per l’abbigliamento: cinture, cappelli e piccola gioielleria, che segnano un incremento tra il 6 e il 7 per cento.
“Complessivamente ci troviamo di fronte a un grande e positivo risultato, conclude il comunicato. La Rete si conferma ogni giorno come uno strumento molto potente per far conoscere l’impresa, e soprattutto i prodotti, ad un numero grandissimo e crescente di potenziali clienti in Italia e nel mondo.
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