Lo scorso 23 Novembre Amazon.it, ha festeggiato il quinto compleanno, e per la prima volta ha diffuso una propria “mappa dell’eCommerce in Italia” che, considerato le elevatissime vendite, possiamo considerare assolutamente significativi i dati che emergono.
Nello specifico nella “mappa” hanno messo a confronto le statistiche di vendita del primo anno di attività con quelle dell’anno in corso, quello che ne esce è un evoluzione di gusti, e tendenze e di certo non mancano alcune sorprese.
Ma andiamo ad analizzare i dati:
Dalle schede pubblicate emerge chiaramente che Milano è la “capitale” degli acquisti online, infatti conquista il primo posto in ben 8 categorie su 20 
(Moda,
Infanzia, Elettronica, Giocattoli, DVD, Cucina, Prodotti per l’Ufficio e Personal Computer).
Nel 2011 era “regina” della categoria Libri, e dopo 5 anni non figura più sul podio, a favore di Pescara.
Un’altro dato che emerge è la schiacciante differenza tra Nord e Sud, infatti ben 16 categorie su 20 vedono al primo posto città del Nord, contro le 4 (Libri, Buoni Regalo, Videogiochi, Orologi) del Sud.
Il Trentino in cinque anni si è conquistato il primato nell’acquisto di articoli sportivi, con Trento e Bolzano, che risultano al secondo e terzo posto anche nel campo della moda.
Roma, primeggia nella categoria Videogiochi ed è medaglia d’argento per l’acquisto di Orologi, dietro a Cagliari e davanti alla vicina Latina.
Incrociando i dati dei primi tre posti per ogni categoria, emerge una “Mappa Regionale degli Acquisti” che conferma quanto abbiamo evidenziato, e cioè che il Nord la fa da padrone e soprattutto la Lombardia è la regione “regina” degli acquisti online in Italia, seguita dal Trentino Alto Adige.
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